Charlie Kitcat
My Work
“Travel is about the gorgeous feeling of teetering in the unknown.” - Anthony Bourdain
He always nails it. But beyond travel, Tony's sentiment also explains why hiring a copy and content writer is so important. Already, travel businesses face the challenge of persuading customers to part with their hard-earned cash months before their trip. How do you make it simpler?
By transporting readers to the place they want to be. By instilling trust with the right immersive stories targeting the right customers at the right time. With a strategic content advisor and copywriter who understands what makes travellers tick, that gorgeous feeling of teetering in the unknown is no longer a when. It’s an “as soon as possible.”
The thing is, hiring a travel copywriter evokes the same emotions as travel itself. But we’re in the same industry for a reason, chasing the unknown is an itch we just can't scratch. So before you hire me, summon the memories of your last great adventure. And just remember how glorious those feelings of unfamiliarity felt as you jumped off the plane, checked into your hotel and sat down to eat a dish you’d never tried before.
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Together, let's make your customers realise their adventure has already begun.
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Web journeys to inspire the start of others
Your customers’ journeys don’t need to start when they step on the plane. Instead, let them begin as they step onto your site with personality-driven and conversion-focused copy that evokes the emotions they’ll feel when they finally arrive to their dream destination.
Reminders to get away, reminders of a getaway
Travel marketing emails aren’t just about selling trips or flights anymore. They’re tiny travelogues that remind readers why they’re ready to book a trip to their dream destination. They’re picture perfect postcards that excite them about the life-changing adventure that’s in store.
Long form stories that feel like short getaways
In 2025, blogs aren’t just about SEO. As AI permeates across the search landscape, it’s time to make sure your blogs tell your brand story but also inspire the journeys your customers crave. Blog writing that is immersive, inspiring and feels more personal than a postcard.
Postcards from here and there
There’s something powerful and nostalgic about a personal narrative, fascinating story and curious destination. Like a postcard from a long-lost cousin, an excerpt from a travel journal once forgotten.
Transforming your personal or business brand
Like your scribbly travel journal, it can be hard to squeeze everything onto one page. Sometimes you need a second pair of eyes to elevate your brand to new heights.
Comms that commands more than just attention
Press releases are so often to inform and educate. Why stop there? Transform your travel news into must-read stories with detailed comms strategy and intriguing press releases that don't just command attention. They command cultural discussion.
Words to stop you from scrolling
It’s no secret that social media is taking over the travel industry. But to go with stunning visuals and sleek editing, businesses need stimulating scripts and smart captions that compel the avid scroller to stop and take notice.